The Japanese studio Schemata Architects has created a pop-up store in Tokyo for the brand 3.1 Phillip Lim. The space inside the Isetan department store in Shinjuku, is housed in two structures completely covered with curved mirrored surfaces, which accommodate the display of the collection and the fitting room.
Photo © Takumi Ota
Photo © Takumi Ota
The concept corresponds to an address that 3.1 Phillip Lim wanted to give to the architects through a few words to each other as opposed such as youthful and elegant, luxurious and pragmatic and that Schemata decided to merge together. Within six months of permanence of the pop-up store the Studio will modify the design space using different themes.
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