


New flagship store of the brand of glasses Papyrus
opens in Seoul. The building is a project of the design studio Wallga
Associates (Chil Sung Park and Baek Jong Hwan). The interior design is
very contemporary specifically studied to enhance the product display.
The total black look of the floor and the almost total absence of light
create an atmosphere of absolute elegance.



The goal is not to attract the customer on a product, but to place it in an extrasensory world.
The
exterior of the store is made in such a way as to resemble a giant
safe, so anyone who enters has the feeling of being able to learn of a
magical secret.
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TOP